eCommerce merchants should make sure they choose the right Shopify payment gateway. This decision can have a significant impact on customer experience and profit margins. Each payment gateway comes with its own set of challenges and benefits. Let’s first briefly define what a payment gateway before we get into the five listed payment gateways.
Payment processors are commonly referred to payment gateways. An eCommerce merchant can use a payment processor to process transactions using a variety of channels, including credit cards and debit cards from different banks. This technology is the last touchpoint during the customer’s buying phase.
Paypal was founded in 1998 under the initial name of “Confinity”. In 2000, the technology company changed its name to reflect the current name. PayPal was the first technology to allow safe online transactions. It has been a fixture in the eCommerce market for more than 20 years. PayPal’s ability handle transactions from more than 200 countries is why it’s the most popular Shopify payment gateway.
PayPal provides its services without any initial setup fees to merchants. Many small businesses accept PayPal payments because of this. This allows merchants to create invoices and collect payments. They can also track payments over time. PayPal integrates natively with all eCommerce platforms, including Shopify, to create manual invoices.
The payment security offered by PayPal is a major reason that consumers prefer to shop with PayPal. PayPal support can be contacted if a user has been victim to eCommerce fraud.
PayPal is not the best payment option for Shopify. Transactions using QR codes are subject to 1.7% + a fixed fee. Charitable transactions are charged at 2.2% + an unassigned rate. Standard eCommerce transactions, which are the most expensive, are charged at 2.7% plus a fixed rate.
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PayPal’s Shopify Payment Gateway has other negative aspects, such as the inability to offer a free trial, consultation, or integration services, and poor customer support for agents.
PayPal’s website has more information about PayPal as your next payment gateway.
Authorize.net is a much older company than PayPal. Founded in 1996, with the same goal to allow online businesses to make transactions, Authorize.net is a key player in the eCommerce payment gateway ecosystem.
Authorize.net, one of the most trusted payment gateways in the world, is trusted by hundreds of thousands of businesses every day. Authorize.net offers integrated fraud protection and is a safe option for eCommerce merchants that process hundreds of orders each day.
Authorize.net provides a standard eCommerce payment gateway. However, it also offers a backend gateway that allows transactions to be manually entered and tracked. This is an important benefit for companies who do not have a standard pricing model for bulk items or specialized products.
The Authorize.net user interface can be a problem in the eCommerce sector. Long-term users of the service will find it easy to navigate through the interface, so this problem fades into the background. Authorize.net could learn from this blog Analyzing the User Interface vs. User Experience
Authorize.net charges $25 per month for access to its gateway. There is also a 2.9% fee, and $0.30 transaction fee. Although these rates are quite high in the eCommerce sector, they make sense when you consider the enterprise-level technology and security offered by Authorize.net.
Stripe is a newer addition to the Shopify payment gateway ecosystem. It focuses on eCommerce businesses that offer little support for brick and mortar stores.
Stripe’s 24/7 customer support is what we love best. It can be difficult to navigate payment gateways. This makes it easier for retailers to talk to a person over the phone.
For retailers who are looking to integrate Stripe with Shopify, it is very simple to set up Stripe. Shopify integrates directly with Stripe, so retailers can be guided through the simple setup process. Stripe offers an API that allows retailers to integrate their services with custom-built websites.
Stripe doesn’t have an offering that is comparable for in-person business, as we mentioned earlier. They have been able to surpass legacy players like PayPal and Authorize.net by focusing on eCommerce merchants. Without dedicated eCommerce developers and designers , merchants might have trouble implementing the open API.
Square is well-known for its simple credit card readers and tablet interface that are often found at food trucks and pop-up shops. For its simplicity, Square is now used in legacy stores and restaurants.
Square has been recognized for offering some of the most competitive transaction fees in the business and has received a lot of recognition. Many eCommerce merchants choose Square to be their Shopify payment gateway. They pay a standard rate of 2.6% plus $0.10 per transaction. This allows merchants keep overhead costs low while they grow.
Second, almost everyone is familiar with Square and feels comfortable using it. We cannot stress enough how important it is to have a frictionless experience with customers, and Square offers this across all channels.
Square has some of the worst customer service offerings in its category. Payment processors don’t usually require much micromanaging. Payment gateways are designed to work as intended once they’re established, unless there is an error on the backend.
Square offers add-on services, but these can be more expensive than the competitors. You will ultimately decide if Square is right to your business based on the specific features you require.
Klarna, which is a non-traditional payment option, is great for customers who want to spread the cost of big-ticket purchases over a series of monthly payments. Klarna’s benefits and challenges impact customers more than the retailer. Klarna collects the installments after purchase and retailers receive their full payment upfront.
Shopify’s payment gateway allows buyers to buy products they don’t have the financial capacity to pay in one lump sum. Klarna is an attractive option for many people because it doesn’t require membership fees or annual fees. Klarna does not charge any associated fees if the consumer makes Klarna purchases.
In most cases, retailers will be liable for returning payment fees. In many cases, payment gateways can be a burden on financial reporting. Many retailers might not wish to implement them. Klarna can also impact the exclusivity of high-end products, inferring that the purchase is usually to be repaid over time.
We recommend looking at all options before making a decision about your Shopify payment gateway. Every business is different and may require unique features from some payment gateways.