You can only be the best if you use the best SEO tools. Understanding and leveraging the best SEO tools is key to a successful eCommerce SEO strategy. We’ve listed our top picks for keyword research and backlink information, from industry leaders to legacy eCommerce SEO tools.
The Best SEO Tools for Free!
Google Structured Data Testing Tool
Google’s Structured Data Testing tool helps merchants create new pages or improve existing ones through manual optimizations. This tool certifies the accuracy of structured data. Google often pulls schema.org and structured data into its Knowledge Graph – a key benefit to improve search visibility.
Google Analytics is a must-have if you have a website. Google Analytics tracks, visualizes, and analyzes website statistics in order to help you grow your business.
Google Analytics allows you to attribute website traffic to other sources. You can also implement eCommerce tracking to track purchases. You can set goals to track lead generation conversions and monitor your website using real-time reports. No matter what your business vertical is, Google Analytics is a great tool to improve and measure the performance of your website.
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Google Search Console
We recommend Google Search Console to help you increase your organic search presence. It uses search analytics to optimize content, submit websites and URLs for indexing, and alert you about any issues. Google Search Console can help you see how Google ranks and views your pages.
Google My Business
Google My Business allows any business to create an online profile that is easily visible and will be displayed in Google search results. This SEO tool is free and allows businesses to engage customers. It displays photos, hours of operation and customer reviews.
We recommend that eCommerce businesses optimize Google My Business accounts by using visuals and content that enhances the overall brand. Businesses should also demonstrate the uniqueness of their products and respond to customer reviews.
Google Tag Assistant
Tag Assistant will help you set up Google Analytics, Google Tag Manager and Google Ads correctly. This tool can be used to check the status of your tags, find errors and make suggestions for improvements. This browser extension is simple to use and reduces headaches. It also provides accurate data from Google tools.
Google AdWords Keyword Planner
Are you looking for keyword ideas? This tool is not designed to be used in Google AdWords campaigns but can still be useful for organic optimization.
To identify similar phrases and determine search volumes, use Google AdWords Keyword Planner. This information can be exported to Google AdWords for later review.
Google PageSpeed Insights
Google PageSpeed Insights API(PSI) measures page performance, and offers suggestions to improve it. This tool provides field and lab data that can be used to diagnose performance issues and create a real-world user experience.
Organic search rankings are affected by page load times. We recommend that businesses use Google PageSpeed Insights frequently to ensure their websites load quickly so they appear in organic search results.
SEO Site Audit
This suite of tools provides insights to a range of SEO issues. Start by choosing the items that you wish to improve such as visitor breakdown and sitemap files, backlinks and favicons. SEO Site Checkup will give your site an overall grade and help you identify the most critical fixes.
Keywords Everywhere Browser Extension
This browser extension is free and will show you accurate search volume, CPC, and competition data. It will help you to identify keywords that could be a good fit for your business. Keywords Everywhere Browser Extension offers suggestions for related long-tail terms and allows you to download keyword lists in Excel, CSV, or PDF formats.
SEO Minion Browser Extension
This SEO Chrome extension analyzes your website’s SEO for broken links and redirects. SEO Minion can also identify your website’s predicted ranking using a SERP preview tool. This tool provides a complete view of your potential organic search results, with advanced settings and multilocation SERP views.
Keyword Keg’s three main functions can be used by businesses to tackle keyword research. Keyword Keg’s three main features, Find Keywords; Import Keywords; and Merge Words help you identify similar keyword opportunities. This browser extension also provides keyword metrics and generates multiple keywords combinations to increase your organic search footprint.
The Best SEO Tools – No Payment Required
Screaming Frog Spider Tool
The Screaming Frog SEO Spider Tool desktop extension has a range of features and functionality that can be used to assess your website’s SEO health. The crawl will provide insights on key elements such as title tags, alt tags, and 301 redirects. This data can be exported to Excel for analysis. Although the interface can be difficult to use, the data Screaming Frog Spider Tool offers significant value for maintaining your eCommerce store.
SEMrush, a marketing tool that provides SEO, paid traffic and social media analysis, is all-in-one. To help you get a complete view of your organic footprint, the SEO tool gathers keyword data, backlinks, rank position, and anchor text.
Moz Pro Keyword Explorer
Moz Pro Keyword Explorer uses an innovative formula to display keyword difficulty. It is based on competitors, page/domain authority, page/domain rank, and current rankings. It compares keyword difficulty, and is a refreshing alternative for other keyword suggestion tools. Keyword Explorer, a Moz Pro SEO suite member, is a great value. It helps businesses prioritize the keywords they want to target.
Moz Pro On-Page Grader
Moz On-Page Grader, one of the most powerful SEO tools for optimizing your content, is a great choice. Based on your chosen keyword, this tool on-page analyzes the quality and relevancy of a URL. The report card assigns a letter score to your URL and makes recommendations for improving the quality of the page.
Moz Pro Link Explorer
Moz Pro Link Explorer’s extensive link index will help you develop solid strategies, track your progress and find valuable link prospects. This tool makes use of a machine-learning algorithm to rank the links it crawls. It is similar to Google’s index. You can easily compare link profiles, track Spam Score, and create a link tracking listing to track links over time.
Raven Tools Link Manager
This link management tool is essential if you are responsible for managing your link-building efforts. Raven Tools Link Manager allows businesses to analyze active and inactive backlinks, anchor text, and domains. Raven Tools SEO Suite also includes this tool. This suite gives you access to keyword and competitor research tools, rank tracking, and many other useful features.
Ahrefs is a top-rated eCommerce SEO tool that SEO and marketing experts recommend. Ahrefs allows you to search for similar websites. You can view their “Top Pages” and the exact keywords that drive traffic to their sites. This information allows you to see how your competitors rank for the desired keywords, and what you can do to improve your overall ranking.