SEO Tools: The Best for 2021

You can only be the best if you use the best SEO tools. Understanding and leveraging the best SEO tools is key to a successful eCommerce SEO strategy. We’ve listed our top picks for keyword research and backlink information, from industry leaders to legacy eCommerce SEO tools.

The Best SEO Tools for Free!

Google Structured Data Testing Tool

Google’s Structured Data Testing tool helps merchants create new pages or improve existing ones through manual optimizations. This tool certifies the accuracy of structured data. Google often pulls and structured data into its Knowledge Graph – a key benefit to improve search visibility.

Get more information about Google Structured Data Testing Tool.

Google Analytics

Google Analytics is a must-have if you have a website. Google Analytics tracks, visualizes, and analyzes website statistics in order to help you grow your business.

Google Analytics allows you to attribute website traffic to other sources. You can also implement eCommerce tracking to track purchases. You can set goals to track lead generation conversions and monitor your website using real-time reports. No matter what your business vertical is, Google Analytics is a great tool to improve and measure the performance of your website.

Get more information about Google Analytics.

The Global Awarded Magento POS – 2021 Stevie Awards Product Innovation winner provides you with a powerful Magento 2 POS extension as well as 24/7 support. Other products : Shopify Pos, Bigcommerce Pos, Woocommerce Pos

Google Search Console

We recommend Google Search Console to help you increase your organic search presence. It uses search analytics to optimize content, submit websites and URLs for indexing, and alert you about any issues. Google Search Console can help you see how Google ranks and views your pages.

Get more information about Google Search Console.

Google My Business

Google My Business allows any business to create an online profile that is easily visible and will be displayed in Google search results. This SEO tool is free and allows businesses to engage customers. It displays photos, hours of operation and customer reviews.

We recommend that eCommerce businesses optimize Google My Business accounts by using visuals and content that enhances the overall brand. Businesses should also demonstrate the uniqueness of their products and respond to customer reviews.

Get more information about Google My Business.

Google Tag Assistant

Tag Assistant will help you set up Google Analytics, Google Tag Manager and Google Ads correctly. This tool can be used to check the status of your tags, find errors and make suggestions for improvements. This browser extension is simple to use and reduces headaches. It also provides accurate data from Google tools.

Get more information about Google Tag Assistant.

Google AdWords Keyword Planner

Are you looking for keyword ideas? This tool is not designed to be used in Google AdWords campaigns but can still be useful for organic optimization.

To identify similar phrases and determine search volumes, use Google AdWords Keyword Planner. This information can be exported to Google AdWords for later review.

Get more information about Google AdWords Keyword Planner.

Google PageSpeed Insights

Google PageSpeed Insights API(PSI) measures page performance, and offers suggestions to improve it. This tool provides field and lab data that can be used to diagnose performance issues and create a real-world user experience.

Organic search rankings are affected by page load times. We recommend that businesses use Google PageSpeed Insights frequently to ensure their websites load quickly so they appear in organic search results.

Get more information about Google PageSpeed Insights.

SEO Site Audit

This suite of tools provides insights to a range of SEO issues. Start by choosing the items that you wish to improve such as visitor breakdown and sitemap files, backlinks and favicons. SEO Site Checkup will give your site an overall grade and help you identify the most critical fixes.

Find out more about SEO Site Checkup Tools.

Keywords Everywhere Browser Extension

This browser extension is free and will show you accurate search volume, CPC, and competition data. It will help you to identify keywords that could be a good fit for your business. Keywords Everywhere Browser Extension offers suggestions for related long-tail terms and allows you to download keyword lists in Excel, CSV, or PDF formats.

Find out more about the Keywords Everywhere Browser Extension.

SEO Minion Browser Extension

This SEO Chrome extension analyzes your website’s SEO for broken links and redirects. SEO Minion can also identify your website’s predicted ranking using a SERP preview tool. This tool provides a complete view of your potential organic search results, with advanced settings and multilocation SERP views.

Find out more about the SEO Minion Browser Extension.

Keyword Keg

Keyword Keg’s three main functions can be used by businesses to tackle keyword research. Keyword Keg’s three main features, Find Keywords; Import Keywords; and Merge Words help you identify similar keyword opportunities. This browser extension also provides keyword metrics and generates multiple keywords combinations to increase your organic search footprint.

Find out more about Keyword Keg.

The Best SEO Tools – No Payment Required

Screaming Frog Spider Tool

The Screaming Frog SEO Spider Tool desktop extension has a range of features and functionality that can be used to assess your website’s SEO health. The crawl will provide insights on key elements such as title tags, alt tags, and 301 redirects. This data can be exported to Excel for analysis. Although the interface can be difficult to use, the data Screaming Frog Spider Tool offers significant value for maintaining your eCommerce store.

Find out more about the Screaming Frog Spider tool.


SEMrush, a marketing tool that provides SEO, paid traffic and social media analysis, is all-in-one. To help you get a complete view of your organic footprint, the SEO tool gathers keyword data, backlinks, rank position, and anchor text.

Get more information about SEMrush.

Moz Pro Keyword Explorer

Moz Pro Keyword Explorer uses an innovative formula to display keyword difficulty. It is based on competitors, page/domain authority, page/domain rank, and current rankings. It compares keyword difficulty, and is a refreshing alternative for other keyword suggestion tools. Keyword Explorer, a Moz Pro SEO suite member, is a great value. It helps businesses prioritize the keywords they want to target.

Learn more about Moz Pro Keyword Explorer.

Moz Pro On-Page Grader

Moz On-Page Grader, one of the most powerful SEO tools for optimizing your content, is a great choice. Based on your chosen keyword, this tool on-page analyzes the quality and relevancy of a URL. The report card assigns a letter score to your URL and makes recommendations for improving the quality of the page.

Learn more about Moz Pro On-Page Grader.

Moz Pro Link Explorer

Moz Pro Link Explorer’s extensive link index will help you develop solid strategies, track your progress and find valuable link prospects. This tool makes use of a machine-learning algorithm to rank the links it crawls. It is similar to Google’s index. You can easily compare link profiles, track Spam Score, and create a link tracking listing to track links over time.

Learn more about Moz Pro Link Explorer.

Raven Tools Link Manager

This link management tool is essential if you are responsible for managing your link-building efforts. Raven Tools Link Manager allows businesses to analyze active and inactive backlinks, anchor text, and domains. Raven Tools SEO Suite also includes this tool. This suite gives you access to keyword and competitor research tools, rank tracking, and many other useful features.

Find out more about Raven Tools Link Manager.


Ahrefs is a top-rated eCommerce SEO tool that SEO and marketing experts recommend. Ahrefs allows you to search for similar websites. You can view their “Top Pages” and the exact keywords that drive traffic to their sites. This information allows you to see how your competitors rank for the desired keywords, and what you can do to improve your overall ranking.


Leave a Reply

Your email address will not be published. Required fields are marked *