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What is an eCommerce Framework?
It is common to confuse the eCommerce framework with the programming languages .
HTML is the programming language used to create websites. It is widely used for publishing content online. These eCommerce frameworks are different from other programming languages because they sit above the base-level HTML.
This blog will discuss the various eCommerce frameworks and the best options available to eCommerce retailers.
eCommerce Framework Categories
There are many eCommerce frameworks that can be customized to meet the needs of a retailer. Each category has its own benefits and challenges, which eCommerce retailers will have to deal with every day their website is online. Make sure you make the right choice for your business. Website re-platforming can have a major impact on your bottom line.
Software as a Service (SaaS).
Software as a Service refers to a pricing model in which the customer purchases software on a recurring basis. This pricing structure is ideal for companies that are growing rapidly, since it scales with their business. SaaS frameworks have the advantage of offering technical support, which is often included in the subscription. This reduces the need to hire developers.
Enterprise-level businesses that have a team of developers and designers can use open-source eCommerce platforms. There is no additional cost for the software. Open-source frameworks, on the other hand require that the entire website is built from scratch. These frameworks do not offer technical support and it is likely that moving to a different platform in the future will be costly and time-consuming.
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Headless eCommerce stores use a customized front-end and a dedicated eCommerce backend. These stores can be difficult to set up and maintain. They are best suited for small businesses that have very specific requirements. This complexity allows you to customize the user interface while still maintaining a secure, tested backend. You can build a headless eCommerce website using either SaaS platforms or open-source platforms.
Groove Commerce was the first to create a HubSpot-hosted website. Learn more about this project by viewing the case study.
Our Favorite eCommerce Frameworks
There are many eCommerce platforms on the market today. These frameworks are constantly updating their offerings to attract retailers. One framework might offer a new feature at the moment, but leveraging the established players in this space is a safer bet for businesses that want a reliable online shop.
BigCommerce was established in Austin, Texas in 2009. It was started by two Australian founders who met in an online chatroom back in 2005. BigCommerce now employs over 600 people and has a significant market share compared to legacy eCommerce platforms.
Integrated Sales Features
BigCommerce Framework offers industry-leading sales functionality directly integrated into the platform. This feature set is a significant cost-savings for merchants when compared to other eCommerce platforms which require third-party integrations.
BigCommerce has an abandoned cart saver function that notifies customers when products they are interested in purchasing are back in stock. Klaviyo integration is needed to enable back in stock notifications for eCommerce platforms.
BigCommerce also offers chat functionality and customer support by default. This allows merchants to answer customer questions quickly and offer upsells. We recommend using Gorgias for eCommerce platforms that don’t offer customer support as a default.
There are no transaction fees
One of the biggest costs involved in operating an online shop is transaction fees. Although payment processors like Square, Klarna, and PayPal will only charge merchants a lower percentage for each transaction, most eCommerce platforms will charge merchants as much as 8% of the price of any product sold.
BigCommerce offers their SaaS framework for retailers without charging them per transaction. This is in addition to the processing fees. This allows businesses to reduce costs and maximize profit margins.
Variations in Product
BigCommerce allows you to list up to 600 variations of any product. Let’s say you sell a tshirt in three sizes and three colors. The total number possible variations in this instance would be 9. Variants are determined by multiplying each attribute’s total options.
Groove Commerce discovered that variations are usually limited to 25 for even the most complex products before it is possible to create a completely new product listing. Being able to offer up 600 variations is a huge help for those who have complex products.
Shopify was established in 2006 in Ottawa, Ontario. Shopify is the most popular eCommerce platform worldwide, with over 1.7 million users in more than 175 countries. These are just a few of the outstanding features that make Shopify such a popular choice for businesses.
Themes and Templates
Shopify provides both paid and unpaid themes to its users around the world. These themes can be customized with the ability to alter color palettes, layouts, and more. Brands can create the best user experience for mobile and desktop by offering a wide range of design tools.
Vast App integration Library
Integrations are a major focus of the eCommerce industry. Merchants can add functionality to their website by installing apps in the same way as they are installed on a smartphone. These apps are useful for customer support, shipping and search, product recommendations, inventory management, and customer service. These applications are able to pull in order and customer information natively, reducing the need for technical resources.
Shopify’s backend interface is one of its biggest selling points. The barrier to entry to eCommerce has been greatly reduced by Shopify’s ability to allow retailers to view their customers, orders, profits, and other statistics through a visually appealing interface. This allows small businesses to sell online without needing any technical knowledge.
It is important to take time and research before you choose the right eCommerce platform. We recommend Shopify and BigCommerce to our clients. However, it is important to do your research to determine which platform best suits your needs.