Since the days of flyer handouts, direct sales calls and lengthy sales letters, we’ve made great strides. What are the most effective eCommerce marketing strategies?
There are many ways to implement evergreen strategies. However, it is very safe. Evergreen marketing can be a great investment for eCommerce businesses that depend on online sales.
This post will discuss seven evergreen eCommerce marketing strategies that are sure to increase your conversion rates, and build your brand. These strategies have been proven and they are also durable, even though the internet is constantly changing.
These are the 7 Best eCommerce Marketing Strategies You Can Use in Your Business
These tried-and-true strategies are a must-have for any eCommerce brand’s arsenal of marketing efforts.
1. Use SEO Best Practices
We want to be clear before we get into the details. Not all SEO strategies are created equally. SEO techniques that were used in the past, such as keyword stuffing, may have been effective years ago, when search engine algorithms were simpler, but they could end up hurting your brand.
Learn the basics of SEO marketing to help your company invest in proven SEO strategies that will work for your business. Even the simplest SEO strategies can be used to help eCommerce businesses get their products found and reap the benefits of this long-lasting strategy.
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Here’s an example of what your brand can do for more optimum SEO:
Optimize product pages using the same keywords and descriptions consumers use when searching for that product type on Amazon or Google.
You can use key phrases that your target audience is likely to be searching for. “Black mock-neck sleeveless shirt” or “moon & star necklace set.”
2. Publish Helpful and Educational Content
Content is the king, you’ve heard it before. It’s proven to be a brand’s best friend and builds trust with customers.
You don’t have to be an eCommerce business owner in order to provide educational content that is useful and helpful for your customers. This strategy can also be used to implement the SEO tip. You can increase your chances of getting organic traffic to both your website and store by creating high-quality content people love to read and optimizing that content for SEO.
You might consider creating guides that are truly helpful, based on the knowledge of your company and featuring products from your store. You can use these guides to help you with your holiday shopping, such as how-to posts, tips sheets, checklists, or online holiday shopping.
This strategy is increasingly being used by eCommerce companies to grow their online presence and become niche publishers.
HERE’S AN EXAMPLE OF HELPFUL AND EDUCATIONAL CONTENT:
Make a piece that is engaging and fun for customers. Create a quiz that leads customers to the right product for them. This Sudio example prompts customers for a brief survey about their preferences and needs when it comes to headphones or earphones. It then provides the Sudio store with the best recommendation.
3. Inspire a feeling of “FOMO” among visitors
FOMO (Fear of Missing Out) can be a powerful marketing strategy. Customers are encouraged to convert immediately instead of waiting for days, weeks, or months.
There are many ways to invoke FOMO. Nearly all of them involve scarcity. Limited-time deals or lean stock can create scarcity.
Conversions can be accelerated by using time-sensitive promotions. Customers who are already interested in the offer will be more likely to buy right away, especially if they don’t have what they want.
These scarcity marketing strategies can be used without appearing sleazy, spammy or invasive.
- To promote an expiring sale, use countdown banners to your homepage
- When inventory is low, use the “only X remaining” indicator on products.
- Limit edition products should be launched and made clear that they will not make a return once they are gone
- Display products as “Sold Out” and add an opt-in to a waitlist for customers to be notified when stock is back in stock
4. Review and publish Product Ratings
Social proof is a simple, timeless marketing strategy that will never go out of fashion. You can show new customers or users that they are interested in the product by publishing reviews and ratings. This will help them to love it too.
This is a great visual marketing strategy. When brands use gauges (like star symbol) to display product ratings, this strategy works well. This allows people to see the popularity of a product.
These reviews and product ratings should be displayed on each product page. To draw attention, highlight bestsellers on your homepage. You can even use it as a filter option. It’s a good idea to capitalize on what is already selling well.
What if there aren’t enough product reviews? This is an easy way for brands to do it. Send new customers an email asking them to review the product(s). Then, make sure to rate the product as quickly as possible.
5. Give Your Site Visitors a Great User Experience
Sometimes, eCommerce marketing can lead to users not converting because the site isn’t optimized for user experience. This could be due to:
- Low page speed
- With multiple steps, checkout takes longer than needed.
- Inflexible payment options are not available (Apple Pay and Google Wallet, Paypal, etc.).
- Confusion in navigation
Avoid these common pitfalls when developing an eCommerce website. Many eCommerce marketing services can be used to optimize a brand’s website without requiring a lot of back-end work.
The popular store-builder platform Shopify was created specifically for eCommerce businesses to implement multichannel selling, loyalty programs, and mobile optimization. These platforms enable seamless shopping experiences for their customers’ eCommerce stores.
6. Collaborate With Influencers
Influencer Marketing is a growing industry and can bring mutual benefits when done correctly. Ask the top influencers to produce content for your products and team up with you.
Reviews, testimonials, and even how-to videos can be created by influencers. These people have a trusting audience that can help you brand reach new customers faster through the trust, like, and trust cycle.
As far as selecting influencers, bigger may not always be better. In fact, micro-influencers —authentic brand advocates with a small following but high level of trust—could serve as a big untapped source of potential for your eCommerce brand. Unlike traditional influencers with larger followings, who expect payment for the content they create, many micro or ‘organic influencers’ (as Stackla likes to call them) are the people who are genuine fans of your brand and willing to create content for minimal fees or even rewards.
7. Start a Retargeting Strategy
Retargeting is an effective and powerful way to market your business. It offers customers a highly personal experience.
Retargeting, as the name suggests, is when you create campaigns for products that users have already seen on your site to encourage them to return and purchase. Normaly, users will leave your store or exit your site. But with retargeting you can remind them about the products they viewed (even if they are on a different platform).
Retargeting strategies are most effective in these areas:
- Social media channels (Facebook, Instagram, etc.)
- Programmatic ads
- Email campaigns
Install tracking tools to “follow” your customer online, and then show them the products that they have viewed on your website. Sending an email to customers who have abandoned their cart could be a good option. It will prompt them to check what was in there.
Trust the timeless methods when searching for the best eCommerce marketing strategies. They will give you long-term returns, especially if your team is short on time and resources. These tips will help you create a high-converting eCommerce marketing strategy that will not only increase your sales but also build long-term loyalty with customers.