Top 10 Brands that Invest in NFT

Top 10 Brands that Invest in NFT


Non-fungible tokens are one of the fastest growing digital assets classes. Many brands have taken notice of the unique characteristics of NFTs and have attempted to capitalize. One of the most popular trends in tech is the interest in learning more about brands investing in NFT. How can a company find out the potential of NFTs? Companies should invest in NFTs to establish a distinctive brand identity.

NFTs’ potential can be understood by analyzing the investments made by notable brands. This could be a way to predict how NFTs will succeed in representing a company. NFT investments by top companies are also a positive sign for the entire industry. Below is a list of the top performing companies. You can also find details about their revenue and active projects related to NFTs.

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Which are the Top Brands in NFTs?

With so many potential contenders on the market, the list of NFT-focused brands could grow to infinity. A few brands have managed to make NFT brands popular by taking a proactive approach to the new digital assets. What is the best way to determine a brand’s position in NFT adoption? Brands can demonstrate how well they capitalize on non-fungible tokens by measuring their performance using metrics like secondary sales volume and total NFT revenue.

The way companies use NFT to invest could also be a good indicator of their contribution to the NFT ecosystem. These factors can help you evaluate the effectiveness and efficiency of an NFT project. It is remarkable to note that the top NFT-using companies have shown outstanding results in terms of NFT revenue and NFT project variety. A list of top companies that are looking for a competitive edge with non-fungible tokens may help you to gauge the growth of NFTs.

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Top Companies Using NFTs

NFTs’ distinctive characteristics, along with their properties, have shown tangible value improvements for many individuals and companies. NFTs caught the attention of many leading brands and companies in a very short time. These are the top brands that have shown promising results by adopting NFTs.

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1. Nike

Nike is one of the most prominent NFT companies to have emerged in recent years. Nike has raked in nearly $183.69m in total NFT revenue and royalties of $90.59 million. Nike was probably the first brand to register secondary transaction volumes exceeding $1.3 billion.

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Nike’s diverse selection of NFTs demonstrates its interest in non-fungible tokens. Nike became a participant in the NFT market by acquiring RTFKT Studios, which is a creator of digital assets. Nike purchased RTFKT Studios in Dec 2021. They created unique offerings using non-fungible tokens.

CloneX avatars, and Cryptokicks sneakers are key to Nike’s status as one of the most respected NFT brands. CloneX was created by RTFKT Studios. It can help Nike transition towards the metaverse. The Cryptokicks sneakers, which are NFTs, can mark important changes for Nike in future.

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2. Adidas


Adidas is another notable NFT competitor. Adidas is the most popular answer to the question “What companies invest in NFT?” due to the impressive results it has achieved in such a short time. Adidas has generated around $10.95million in total NFT revenue and $4.75 million in royalties. Adidas started its NFT venture with the “Into the Metaverse” NFTs. All 30,000 NFTs for Adidas were created within hours of the brand’s debut.

Adidas’ vision behind NFT adoption will help it achieve better long-term results. Adidas created the “Into the Metaverse” NFTs with the help of popular NFT projects like Bored Ape Yacht Club, Punks Comics, and GMoney.

NFTs are associated with the ownership of exclusive Adidas products, such as a tracksuit and hoodie worn by a Bored Ape in the owner’s BAYC NFT. Adidas is one of the largest NFT companies that has taken the initiative to offer digital experiences. This collaboration with a top collection of NFT products works in Adidas’ favor, with high levels of recognition in NFT markets.

3. Tiffany

Tiffany would be a top-ranked brand for active involvement in NFTs. Tiffany’s total NFT revenue has reached an astounding $12.62 million. Famous jewelry maker Tiffany facilitated the sale approximately 250 NFTiffs which are digital passes.

The digital passes could be used to mint and redeem digital passes that can be used to obtain custom CryptoPunks pendants, along with an appropriate NFT art piece. Each NFTiff would receive a customized pendant from Tiffany. Buyers would need a CryptoPunk in order to purchase NFTiffs.

The CryptoPunk of each buyer would determine the design of the custom pendant. Each pendant would be made from 18-karat and 30 gemstones or diamonds. NFTiff owners have the option to view a digital rendering as an NFT.

Tiffany’s example among NFT brands is a good example to set a precedent for bridging the gap between digital and physical assets. The collaboration between a leading brand and one of the pioneers in the domain of NFTs is important because it shows better prospects for other brands using non-fungible tokens.

Tiffany is an example of how IP can be associated with NFTs. The pendant can be viewed as the new IP of CryptoPunk. To access an NFTiff pendant, you must own a CryptoPunk. NFTiff is a project that aims to bring cryptocurrency and NFTs together on one page.

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4. Gucci


Gucci is a luxury brand that is involved in NFTs and aims to achieve greater goals. Gucci has made $11.56 million in NFT revenues, despite the crypto slump. Gucci’s unwavering faith in NFT investment is one reason other brands have jumped on the NFT bandwagon. Gucci hopes to build a solid foundation in the Metaverse, and collaborate with NFT projects. It also wants to expand its Vault Art space.

Gucci’s participation in NFTs can also be seen in the partnership with 10KTF (an NFT project). Gucci Grail has been revealed by Gucci, and you can get them on the Ethereum Blockchain network. Gucci’s creative director, Gucci, would design the NFT with a unique and customized NFT.

With a focus on expanding its presence in different NFT projects, Gucci has strengthened its position as a brand among NFT companies. Gucci, for example, has made an impact in the Metaverse by offering virtual real estate within The Sandbox. The Gucci Town in Roblox is another example of how Gucci is deeply rooted in the vision of HTML3. Gucci is the best candidate to introduce NFTs in mainstream business applications.

5. Time Magazine


Time Magazine, which is one of the most widely read and well-known magazines in the world, would be included among the top NFT brands. Time Magazine launched its first issue of a full magazine as a nonfungible token. This is the first issue of a digital or print publication to focus on a blockchain network.

This is however not Time’s first attempt to make NFTs a mainstream topic. In September 2021, the leading publishing house launched an NFT collection. Time’s TIMEPieces NFT collection featured original artwork from over 40 artists. The most important thing is that Time Magazine has recorded an impressive $10.81 million in NFT revenue.

Time Magazine’s top leadership supports Time Magazine’s vision to be one of the largest NFT companies within the wider web3 ecosystem. The NFT magazine is an important element in achieving the brand’s web3 goals. TIMEPiece and original LIT community wallet holders have been chosen for the magazine NFT airdrops.

In collaboration with LITDAO, the new NFT was created to allow for decentralized protocol governance. Time Magazine is a well-known brand associated with NFTs. It has more than 25000 NFT collectors, enthusiasts, and artists.

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6. Budweiser


Budweiser, a well-known beverage company, is also included in the answers to “What companies invest in NFT?” This beer brand launched its first NFT collection in 2021, which marked its entry into NFT. The Budweiser NFT collection, also known as the Heritage Collection, featured approximately 1936 unique digital representations (digital) of beer cans. The collection was sold out in less than an hour after being placed on sale. Around 75% of the items were then re-sold via NFT marketplaces. According to reports, Budweiser’s total NFT revenue has reached $5.88 million.

The NFTs for beer cans are only the beginning of Budweiser’s NFT ambitions. The company’s Twitter profile picture has been changed to show a rocket ship that was created by an NFT artist. Budweiser, which is involved in VaynerNFT, is one of the most well-known companies that invests in NFT. NFT can be used to strengthen iconic brands by providing innovative, customer-centric solutions.

7. McLaren


McLaren also has a new NFT project, which aims to capitalize on a diverse metaverse strategy. McLaren, a luxury car manufacturer, has just announced MSO LAB as an exclusive digital community. This new digital community will help McLaren Special Operations to realize their vision in the metaverse of McLaren.

MSO LAB will provide community members with flexible access to McLaren Automotive members and MSO teams. McLaren NFTs, limited editions, will be the main instrument for unlocking the true potential of the community. McLaren will redefine access, ownership and experience standards while driving the brand closer towards the metaverse.

McLaren is a notable brand that invests in NFT and can attract the attention of other brands. Through an airdrop, users received the first Genesis Collection of NFTs. You will also get digital sketches of McLaren design as well as a virtual tour at McLaren Technology Centre. McLaren already had a partnership with InfiniteWorld to create and mint NFTs for McLaren cars.

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8. Nickelodeon


Nickelodeon is the most surprising brand on a list with NFT brands. The Nickelodeon NFT marketplace Slimy Seconds allows users to purchase their favorite Nickelodeon cartoons via NFTs. This collection is a PFP collectibles collection. It was the first ever collection to be available on the NFT Marketplace and featured approximately 10,000 unique characters from Rugrats or Hey Arnold.

Nickelodeon collaborated with Recur, an NFT studio that helps brands capitalize on the metaverse. Nickelodeon conducted the NFT Drop in collaboration. The Nickelodeon NFTs are also rare, which allows for greater compliance with NFT basics. Each NFT character’s unique attributes help determine its rarity and value in an NFT market.

9. Lacoste


Lacoste, a popular apparel maker, would be included in the list of fashion houses that have made an investment in NFT. The first NFT project was released under the name “Undw3”, which refers to ‘underwater’, or the transition of the legacy company to web3. The new collection includes an image showing a crocodile rising from the water depths.

Lacoste was planning to sell around 11,212 digital items by June 2022. The pieces would be inspired by the brand’s iconic polo shirt. The brand behind the NFT collection was focused on collaboration between fashion, web3, and virtual communities to foster creative and collaborative online communities.

10. Australian Open


NFTs have been widely used in many industries. NFTs have been a major source of revenue for Australian Open, which is one the most prominent brands to exploit them. It is also the first Grand Slam tournament to enter the realm of NFTs or Web3. Australian Open introduced the AO Ball NFTs. These can link with live match data. It can also offer unique opportunities for everyone who wants to share in the AO experience.

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Bottom Line

The top brands that invest in NFT projects show that attention has not been restricted to small businesses. Large, well-known players have built a strong base of non-fungible tokens that offer promising projects. First, NFTs are being adopted by luxury fashion houses, popular sportswear brands, and jewelry designs. Find out more about NFTs, and how large brands can make use of non-fungible tokens.


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